Business+and+Enterprise

=**__Business and Enterprise__**=

PROJECT 1: ROCKING OUT

 * EVENT PLANNING FOR THE MUSICAL CONCERT EVENT OF YOUR LIFETIME.

1. INTERNET RESEARCH

2. PERSUASIVE LETTER

3. SPREADSHEET BUDGET

4. POSTER DESIGN

5. SOCIAL MEDIA ADVERTISING

6. STAGE AND SITE 3D DESIGN

7. WEBSITE CREATION

8. THE PRESENTATION ||  || **Description:** You will design an outdoor concert event for your home town. This massive event will involve 4 musical acts who are sure to draw large crowds and supported by your research of the billboard top 100 music charts at the time of design. You will write letters to the bands to persuade them to play your festival, you will design an adaptive spreadsheet for figuring out target crowd size and budget, you will make a poster, social media ads, and design the stage too. In the end, all of this hard work will be assembled into a website and shared with your teacher and peers. These are just a few important parts of what really goes into pulling off an amazing concert experience here in New Brunswick. **Objectives:** 1. To create several aspects involved in event promotion 2. To assemble aspects of event promotion into an easily digestible form for public consideration. 3. To present this event plan to an audience of your peers. **Recommended Group Size:** Individually (or with a partner of similar musical interests) 1. Internet browser for research 2. Word processing software (online or application) 3. Spreadsheet software (Online or application) 4. Photo editing / creation software (online or application) 5 A 3D design application (Google's Sketchup etc...) 7. A website authoring software or website (Even Microsoft Word can save as a website if needed) 8. A projector and screen for presentation phase (if included) **Time Required:** The Project should take 10 hours without the presentation section to complete if students are familiar with the software being used. If they are unfamiliar plan for 20 hours to allow for training before use.  <span style="background-color: #f6f0e7; color: #878787; display: block; font-family: Arial,Helvetica,sans-serif;">**Assessment:** 1. Each stage will have a rubric for assessment which will be readily available at all times for both students and teacher reflection. Use it to guide your progress to a better grade. Ask questions when you feel the need. 2. Each class you will complete a digital or paper learning journal stating the progress made in that class period as well as anything (big or very small) skill or knowledge wise you may have learned. 3. Your presentation is the culmination of all your efforts and will therefore be marked only as fair piece of the entire project. It will not count for more than 30%. <span style="background-color: #f6f0e7; color: #878787; display: block; font-family: Arial,Helvetica,sans-serif;"> <span style="background-color: #f6f0e7; color: #878787; display: block; font-family: Arial,Helvetica,sans-serif;">**Overall Items to Consider:** 1. Immediately determine the NAME of your FESTIVAL. The LOCATION of the festival, The DATE and TIME of the festival, and finally the AUDIENCE SIZE expected. 2.You should begin your website design early so you can add finished pieces to it as you progress. (Weeby.com offers free and powerful website design for exactly the purpose you need) 3.You should research the Billboard top 100 and choose your acts wisely. (Country music acts may not mix well with pop acts etc...) 4. You should become familiar with the software using tutorial videos and teacher assistance before designing
 * If you work in groups your assessment will not necessarily be the same score and each partner will be accountable equally for each part of the project.

<span style="background-color: #f6f0e7; color: #878787; display: block; font-family: Arial,Helvetica,sans-serif;">


 * ==<span style="color: #376a8a; font-family: Lato,Arial,Helvetica,sans-serif; font-size: 1.4em;">[[image:http://www.ictnb.com/uploads/8/5/1/4/8514591/118520612.jpg?106 width="41" height="54" caption="Picture"]]Activity 1: CHART ATTACK ! ==

=
Head to [|Billboard's website] and find 4 musical acts in the top 100 that ould fit nicely together in a massive festival show for your home town. Can't find them on Billboard? Find them on another charts website but ask yourself honestly if you feel they will sell tickets. (Your make will depend on good selections) Here are some things to consider: =====

=
- You probably want 2 newer acts who haven't been around long but have a great new album or a few massive hit songs - You probably want an artist who has a few albums and is generally considered a celebrity and someone who isn't leaving the music business anytime soon - You probably want a legend. An act that has over 12 released and countless hits. Someone who a lot of your town has never seen live and would love the chance to do so. This would be your show ending act lasting over 2 hours. ===== <span style="background-color: #f6f0e7; color: #878787; font-family: Arial,Helvetica,sans-serif;">You can't really get this wrong but you can offend some acts by not giving them the spot they deserve or the time they deserve. The bigger the act the longer they play and the larger their name should be on all publications. In the future if you have only room for one or two acts in a press release choose the biggest 2. <span style="background-color: #f6f0e7; color: #878787; font-family: Arial,Helvetica,sans-serif;">Choose wisely and it will influence the entire project. ||  ||
 * <span style="color: #878787; font-family: Arial,Helvetica,sans-serif;">Assessment: **

You will write **ONE** letter that you will send to the four musical acts trying to persuade them to play your concert. You will have to word this very well in order to have the musical acts agree. YOUR TEACHER will act on behalf of the acts as their agent and agree to preform or not agree forcing your to edit the letter further. Here are some things you can consider adding to your letter to help. <span style="background-color: #f6f0e7; color: #878787; display: block; font-family: Arial,Helvetica,sans-serif; font-size: 1em;">- Open with your name and the festival name your represent. <span style="background-color: #f6f0e7; color: #878787; display: block; font-family: Arial,Helvetica,sans-serif; font-size: 1em;">- Let them know right away why you are writing (be honest and to the point) <span style="background-color: #f6f0e7; color: #878787; display: block; font-family: Arial,Helvetica,sans-serif; font-size: 1em;">- Tell them why you think it will be beneficial to them (maybe mention large amounts of people who have never seen them before) **BE CONFIDENT** <span style="background-color: #f6f0e7; color: #878787; display: block; font-family: Arial,Helvetica,sans-serif; font-size: 1em;">- Tell them what they will be paid (make sure you budget for this later) <span style="background-color: #f6f0e7; color: #878787; display: block; font-family: Arial,Helvetica,sans-serif; font-size: 1em;">- Tell them the Date and Time and Location of your show <span style="background-color: #f6f0e7; color: #878787; display: block; font-family: Arial,Helvetica,sans-serif; font-size: 1em;">- Finish with how you are looking forward to working with them in the near future <span style="background-color: #f6f0e7; color: #878787; display: block; font-family: Arial,Helvetica,sans-serif; font-size: 1em;">- Sign your name, date the letter**Assessment** <span style="background-color: #f6f0e7; color: #878787; display: block; font-family: Arial,Helvetica,sans-serif; font-size: 1em;">Give the printed letter to your teacher or allow them to read it on screen and using the suggestions above they will determine if you have successfully persuaded the acts to show up or if more writing needs to happen before moving on. <span style="background-color: #f6f0e7; color: #878787; display: block; font-family: Arial,Helvetica,sans-serif; font-size: 1em;">**YOU ARE STUCK HERE** until the teacher (agent) agrees the acts will play your showNEED MORE SUPPORT? Watch the video below to help design the best persuasive letter possible <span style="background-color: #f6f0e7; color: #878787; display: block; font-family: Arial,Helvetica,sans-serif; font-size: 1em;">Video 1: How to write a persuasive letter
 * ==<span style="color: #376a8a; font-family: Lato,Arial,Helvetica,sans-serif; font-size: 1.4em;">Activity 2: AIN'T TOO PROUD TO BEG ==

<span style="background-color: #f6f0e7; font-family: Arial,Helvetica,sans-serif;">Rubric - <span style="background-color: #f6f0e7; color: #3c769b; font-family: Arial,Helvetica,sans-serif;">[|Download File] || ||

<span style="background-color: #f6f0e7; color: #376a8a; font-family: Lato,Arial,Helvetica,sans-serif; font-size: 1.4em; line-height: 1.5;">A GOOD BUDGET WILL LEAD YOU TO A SUCCESSFUL EVENT
<span style="background-color: #f6f0e7; color: #878787; display: block; font-family: Arial,Helvetica,sans-serif;"> Below are several resources showing how to use spreadsheet formulas, how spreadsheets work, and also what the elements of a good budget look like. Use these resources to first learn the structure of a good spreadsheet budget and then to build and adaptive spreadsheet that responds when new information is entered. **For example, if your teacher were to change the number of fans attending the show your spreadsheet should also change total tickets sold as well as total earnings and even profits.** <span style="background-color: #f6f0e7; color: #878787; display: block; font-family: Arial,Helvetica,sans-serif; font-size: 1em;">**Resource 1: Everything you will need to know about how spreadsheets function and how formulas work** <span style="background-color: #f6f0e7; color: #3c769b; display: block; font-family: Arial,Helvetica,sans-serif; font-size: 1em; text-decoration: none;"> CLICK HERE TO VISIT THIS RESOURCE <span style="background-color: #f6f0e7; color: #878787; display: block; font-family: Arial,Helvetica,sans-serif; font-size: 1em;">Video 2: Creating a budget **<span style="color: #878787; font-family: Arial,Helvetica,sans-serif;">(How to create a great personal budget (try to apply the same message to a concert event) ** RUBRIC - [|Download File]

<span style="color: #376a8a; font-family: Lato,Arial,Helvetica,sans-serif; font-size: 1.4em;">Activity 4: THE CLASSIC CONCERT POSTERS
<span style="background-color: #f6f0e7; color: #878787; display: block; font-family: Arial,Helvetica,sans-serif;"><span style="background-color: #f6f0e7; color: #878787; display: block; font-family: Arial,Helvetica,sans-serif; font-size: 1em;">There are a lot of people around the world who collect concert posters and no doubt someone will want to add your's to their collection. Concert posters advertise everything a person needs to know but also in an artistic way. Here are some things you will want to include in your poster.- Images of the 4 musical acts - The Date and Time of the show - The Location of the show - The NAME of the festival (large) - The NAMES of the four musical acts (Listed) -The PRICE - Important Rules (smaller) - A MAP to the location (image from internet or drawing) - YOUR WEBSITE ADDRESS (if already set up...if not...just "SEE OUR WEBSITE") - Fake Social Media Info ( Twitter and Facebook) <span style="background-color: #f6f0e7; color: #878787; display: block; font-family: Arial,Helvetica,sans-serif;">**See Rubric Here for Assessment**Resource 1: See how to create a poster using PIXLR.com and use the similar skills as you design your concert poster Video 3: Using Pixlr.com to create a concert poster <span style="background-color: #f6f0e7; color: #3c769b; display: block; font-family: Arial,Helvetica,sans-serif; text-decoration: none;"> RUBRIC - [|Download File]

<span style="background-color: #f6f0e7; color: #878787; display: block; font-family: Arial,Helvetica,sans-serif;">__**==<span style="background-color: #f6f0e7; color: #376a8a; font-family: Lato,Arial,Helvetica,sans-serif; font-size: 1.4em;">Activity 5: NOTHING TWEETER ==**__ <span style="color: #376a8a; font-family: Lato,Arial,Helvetica,sans-serif; font-size: 1.3em; line-height: 1.5;">**SOCIAL MEDIA ADVERTISING FOR YOUR CONCERT EVENT** <span style="background-color: #f6f0e7; color: #878787; display: block; font-family: Arial,Helvetica,sans-serif;"> <span style="background-color: #f6f0e7; color: #878787; display: block; font-family: Arial,Helvetica,sans-serif;"><span style="background-color: #f6f0e7; color: #878787; display: block; font-family: Arial,Helvetica,sans-serif;">You will use a word processor to write two advertisements. One for Facebook taking advantage of the automatic website detection and another for Twitter using Hashtags (#) and 140 characters total. Here is some background on Twitter features you should use including an e <span style="background-color: #f6f0e7; color: #878787; font-family: Arial,Helvetica,sans-serif;">Example Tweet and Facebook Posting for thi <span style="color: #878787; font-family: Arial,Helvetica,sans-serif;">s website. <span style="background-color: #f6f0e7; color: #878787; display: block; font-family: Arial,Helvetica,sans-serif;"> <span style="background-color: #f6f0e7; color: #878787; display: block; font-family: Arial,Helvetica,sans-serif;"> <span style="background-color: #f6f0e7; color: #878787; display: block; font-family: Arial,Helvetica,sans-serif;"> <span style="background-color: #f6f0e7; color: #878787; display: block; font-family: Arial,Helvetica,sans-serif;"><span style="background-color: #f6f0e7; color: #878787; display: block; font-family: Arial,Helvetica,sans-serif;">**Example Tweet:** > Like Tech Projects? Free projects for the first 10 to reply. Visit our website at www.ICTNB.com to see #Techprojects @NBED <span style="background-color: #f6f0e7; color: #878787; display: block; font-family: Arial,Helvetica,sans-serif;"> <span style="background-color: #f6f0e7; color: #878787; display: block; font-family: Arial,Helvetica,sans-serif;">Include: - Ask a question to engage audience - Offer some free stuff - Mention Twitter accounts that you know have your target audience following them ex. @NBED - Use hashtags for people searching ex. #tech - If it is too long use replacement words to shorten ( "for" can be 4) <span style="background-color: #f6f0e7; color: #878787; display: block; font-family: Arial,Helvetica,sans-serif;"> <span style="background-color: #f6f0e7; color: #878787; display: block; font-family: Arial,Helvetica,sans-serif;">**Example Facebook Post:** <span style="background-color: #f6f0e7; color: #878787; display: block; font-family: Arial,Helvetica,sans-serif;"> > PLEASE LIKE AND SHARE: When we reach 1000 likes we will choose a person who liked and shared to win a iPad Mini. ICTNB.com has the best tech projects online. Keep coming back for more projects each month. <span style="background-color: #f6f0e7; color: #878787; display: block; font-family: Arial,Helvetica,sans-serif;"> <span style="background-color: #f6f0e7; color: #878787; display: block; font-family: Arial,Helvetica,sans-serif;">Include: - A request for all to like and share your post - A contest - Your website address - The major info about your event (date, time acts) - Hashtags work here too if you wish

<span style="background-color: #f6f0e7; color: #878787; display: block; font-family: Arial,Helvetica,sans-serif;">
 * ==<span style="color: #376a8a; font-family: Lato,Arial,Helvetica,sans-serif; font-size: 1.4em;">Activity 6: SEEING IS BELIEVING ! ==

<span style="color: #376a8a; font-family: Lato,Arial,Helvetica,sans-serif; font-size: 1.3em; line-height: 1.5;">**SHOW THE WORLD YOUR VISION WITH A 3D RENDERING OF THE CONCERT SITE**

You will most likely need a video tutorial for this part. Watch the Video(s) below and get started on what matters most, your creative design. <span style="background-color: #f6f0e7; color: #878787; display: block; font-family: Arial,Helvetica,sans-serif; font-size: 1em;">Resource 1: Complete Training Video Series for Google SketchupThis link will take you to a complete course training everyone from beginners to experts in the use of Google Sketchup. The further you advance through the videos the more you will master the power provided in this tool.

<span style="background-color: #f6f0e7; color: #878787; display: block; font-family: Arial,Helvetica,sans-serif; font-size: 1em;"> BEGIN YOUR TRAINING HERE Resource 2: Watch this quick yet amazing concert stage design and use it to inspire yur stage and concert seating after your training is complete. <span style="background-color: #f6f0e7; color: #878787; display: block; font-family: Arial,Helvetica,sans-serif; font-size: 1em;">Video 4: Google Sketchup Creation of a Concert Stage || |||| **google_sketchup_rubric_concert_site_.pdf** || [|Download File]



<span style="background-color: #f6f0e7; color: #878787; display: block; font-family: Arial,Helvetica,sans-serif;"> <span style="color: #376a8a; font-family: Lato,Arial,Helvetica,sans-serif; font-size: 1.3em; line-height: 1.5;">**A WEBSITE SERVES AS THE IDEAL FORM OF A ONE STOP COMMUNICATION PIECE FOR FANS**
 * ==<span style="color: #376a8a; font-family: Lato,Arial,Helvetica,sans-serif; font-size: 1.4em;">Activity 7: CONCERT CONNECTION ==

You will more than likely need a video tutorial for this section. Watch the video(s) below to learn quickly how Weebly can work best for you and how to get started with the important stuff faster.

Include the Following Pages: 1. Welcome (who what when where why...) 2. Media (youtube and photos) 3. Find Us (map and address) 4. The Musical Acts 5. SPONSORS 6. CONTEST (make a fake contest maybe through social media etc...) 7. ANY OTHERS ?

[|www.weebly.com] <span style="background-color: #f6f0e7; color: #878787; display: block; font-family: Arial,Helvetica,sans-serif; font-size: 1em;"> Resource 1: Everything you need to know about building your first free website in WEEBLY

Video 5: Introduction to Weebly for website design || |||| **rubric_for_website_design.pdf** || [|Download File]



<span style="background-color: #f6f0e7; color: #376a8a; font-family: Lato,Arial,Helvetica,sans-serif; font-size: 1.4em;">Activity 8: SHOW TIME
==<span style="background-color: #f6f0e7; color: #376a8a; font-family: Lato,Arial,Helvetica,sans-serif; font-size: 1.3em; line-height: 1.5;">PRESENT YOUR EVENT TO THE PUBLIC (AKA YOUR CLASSMATES/TEACHER == <span style="color: #3c769b; font-family: Arial,Helvetica,sans-serif;">RUBRIC - [|Download File]

<span style="background-color: #f6f0e7; color: #878787; display: block; font-family: Arial,Helvetica,sans-serif;"> <span style="background-color: #f6f0e7; color: #878787; display: block; font-family: Arial,Helvetica,sans-serif;"> <span style="background-color: #f6f0e7; color: #878787; display: block; font-family: Arial,Helvetica,sans-serif;">As with all major projects this is the stage that is the most important. You have done a lot of hard work and now all you have to do is communicate effectively and SELL your idea. Your website will act as the main showcase but you may also want to have your 3D site design and poster ready to show as well. Here are somethings to consider when getting ready to present :

- Remain calm and speak loudly and clearly (adjust voice for the room size and excitement of the event) - The rubric included here is how you will be marked. Follow it as closely as possible - More talking less showing... The visuals are for your audience while your voice paints the picture - Cover all the basics first (Date, Time, Location, Acts, etc...) -Discuss why you think these acts will be great together (**You may wish to include some small 30-90 second clips of each act once you have introduced your acts to the audience)** - Discuss ways you feel the town will benefit from this event -Discuss why you feel this is tasteful entertainment meant for a large age range (12yrs to 65 years old etc..) - End strong, Thank your audience and try one last time to get them excited about the potential behind all your hard work.
 * Considerations:**